SIGNAGE PROJECT
I worked on a project where I was given a logo that only existed as a JPEG, so I redrew it in Illustrator to turn it into a clean vector. It meant that I could tidy up the details and make sure it would scale properly without losing any quality.
Once I had that, I used the new logo to create a series of signage designs, trying out different layouts and styles to fit what the client needed. I liked having the flexibility, as it let me experiment a little while still keeping everything consistent.
I then put together some mock-ups in Photoshop to show how the signage would actually look in the real settings, which helped bring the design to life and made it easier for the client to picture the end result.
After that, I prepared the artwork so it was fully print ready, checking sizes, bleed, file formats to make sure everything would run smoothly. It means files could be handed over with confidence and go straight into production with no issues.
In conclusion, it was a really satisfying process, taking something quite limited at the start and developing it into a polished set of designs that not only looked good but were also ready for the real world.
LOGO REDRAWS
I’m very confident using Adobe Illustrator and regularly use it as part of my day to day work. I’m often asked to redraw logos when the only versions available is a low-quality image, so I recreate them as clean, scalable vectors that can be used across a range of different formats. This involves carefully tracing and refining each part of the design to make sure everything is accurate, consistent and true to the original.
This kind of work really relies on strong attention to detail, especially when using vector based tools to rebuild graphics and curves as closely as possible to the original. I take my time with this to make sure proportions, spacing, and line work all feel right, as even small inaccuracies can stand out once the logo is scaled up. It’s something I’ve become very comfortable with over time, and I’m confident working at that level of precision.
I also make sure the final files are clean and well organised, so they’re easy to use for print or digital purpose. Projects like this have really helped strengthen both my technical skills and overall confidence in Illustrator, as I’m regularly using it to solve problems and produce professional, high-quality results that are ready for real world use.
MENU PROJECT
I designed a new set of menus for Smoke House in Wakefield, using Illustrator to design and lay everything out. A big part of this was making sure the information was clear and easy to follow, so I used tabs and consistent spacing to keep everything neatly aligned and readable.
I had an existing style to work from, but I still found ways to make the menus feel fresh and distinct from the ones they already had. This meant paying attention to small details like layout, hierarchy, and spacing so that each section made sense and was easy for customers to scan. I wanted to make sure each menu stood out in its own way while still fitting in with the overall brand.
Once the designs were finished, I set everything up for print, including adding bleed and crop marks and making sure the files properly prepared. I double checked things like spacing, alignments and formatting to avoid issues for when it went to print.
On the whole, it was a really rewarding project, as it combined attention to detail with creative thinking, and resulted in a set of menus that were clear, easy to use, and ready for production.